What is the RPR trademark?

The Recycled Plastic Rating is a single mark that denotes the percentage of recycled content in packaging

The mark empowers consumers to live sustainably by purchasing products that visibly identify packaging containing Post-Consumer Recycled content. 

It achieves this by showing consumers responsible packaging at the point of purchase. Providing clarity for the consumer through producer accountability

“Consumers will drive the change,  but it’ s up to manufacturers to facilitate the movement.“

What will the RPR do?

Show customers responsible packaging at the point of purchase

Educate and inform consumers about recycling, and buying recycled

Encourage more recycled materials to be produced

Ignite the UK’s recycling industry, making us a world leader in producing recycled goods

Reduce the amount of waste that goes to landfill, incineration or into our oceans.

What will the RPR do?

CLARITY

Changes the focus from “can I recycle this?” question, to “I’ll buy this because the packaging contains recycled content, and I know I can also recycle it”.

EMPOWERMENT

A trust mark that empowers consumers to live sustainably by purchasing products in packaging containing Post-Consumer Recycled content.

IDENTIFIABILITY

The RPR is easily recognisable and will be understood by manufacturers and consumers on a national scale.